Tuesday, May 4, 2021

Sample of Business Writing / Recommendation Report for a Large Business

 As part of my degree, I felt it fundamental to take on business-oriented writing as well as creative writing. The following is a link to a final project that I completed as per my Business Writing course, which establishes a business proposal I personally find very important. While this project was truly meant to teach us the proper form, research, and etiquette of writing for a Recommendation Report in address to a business or corporation, I personally found it very rewarding to find a real-life solution to a real-life problem. 

I took on my own place of employment in this project, carefully observing what I noticed were recurring and potentially problematic issues on a greater scale within the corporation. As a "green business," is it not within our best interest to truly live these values, and implement them within business practice, rather than parade these notions in marketing schemes and social media content for an increase in business flow? 

Below you may find a theoretical solution to a unique issue in further detail.

https://docs.google.com/document/d/1Lupp_Psq5USgKwGbZIE6fp7CNGKSS9rFxrADZI6VGjc/edit?usp=sharing

My Internship with SugarMammaTV

Over the course of my second to last semester of college, I participated in a virtual internship with a Sydney-based company named SugarMammaTV, as well as their companion business titled SASS Financial. 

My experiences working directly with Canna Campbell and her social media manager, Kristina, was enlightening, enriching, and truly a lot of fun. Never before had I been given the chance to perform writing duties for such a public audience, nor had I been given the experience of expanding my skillset with digital programs meant to diversify one's outreach through social media. While I was more than familiar with the use of Instagram and Facebook to perform community outreach and connect with potential readers / viewers, the concept of the creation of social media stories and videos was completely beyond my scope of understanding. 

Through my internship, I gained valuable life experience in cultural diversity and awareness, while extending beyond my degree in English by learning Adobe Premiere and Canva editing software. These are the skills that shall set me and my work apart, and I cannot be more grateful for the endurance that I was able to realize I had in me, but also for the simple chance to demonstrate these skills in a professional working environment. COVID-19 has left many opportunities seemingly desolate, however, online there is an entire world awaiting us. It only needs us to firmly grasp it, to understand that we must go further, push ourselves and what we believe we can do. 

The following are the articles that I contributed to SugarMammaTV, although I have omitted a number of Instagram stories, community outreach commentary, and video editing that was also a fundamental aspect of my development as part of my internship. 

 https://sugarmamma.tv/3-hacks-to-stop-procrastinating-and-start-achieving/ 

https://sugarmamma.tv/financing-with-compassion/

https://sugarmamma.tv/staying-sustainable-and-on-top-of-your-finances/


Monday, February 22, 2021

Wave to the Neighbors by Comet Sans

    Every morning at 5 o’clock, the train bellows and chugs a mile away from my home, crossing under the concrete bridge that I drive across daily to get to work. I often walk across this very bridge, looking over my neighborhood and into the cul-de-sac where my dog explores and sniffs the expanse of the street. Street lights outline the circular road and illuminate a crowding of vintage cars down below, nodding at the town’s greater reliance upon vehicles to maintain a close community. As dozens of freight-trains ship across the goods that we rely upon to survive, the future that the founders must have envisioned, an interconnected system with citizens happily straddling the line between metropolis and rural landscape, seems so tangible. Norwalk, California was named for the strategic acquisition of a railroad stop in the 1870’s, the “North walk” only hinting at what transportation would come to represent for the town.

    Just 17 miles from the second most populated city in the country, the artistic mecca of the pacific coast, my hometown has three major freeways running down through it, like arteries on a heart. We exist in a state of constant movement, dubbed the title of “gateway city,” we are only one in a chain-link fence that serves as the waypoint between Orange and Los Angeles County. By a grand stroke of irony, several interchanges and sections of freeway have been in an irreversible state of flux, in which construction hasn’t halted or made any progress in upwards of six years. The poorest citizens come to bear the brunt of these projects as multitudes of homes are seized for freeway expansion projects that are left incomplete in exchange for abysmal compensation and the total loss of memories, safety, and peace of mind. Norwalk’s neighboring city of Downey currently plans to expand a major freeway by seizing more than 200 homes from the Northern side of the community, which is largely made up of working-class, Latino families. The Southern side of town is largely made up of higher value homes and is left untouched by the project. While our town is highly regarded for an unparalleled system of transportation that makes Los Angeles city-life possible, a commendation of questionable claim for our ability to connect multiple communities with ease, the ethics of eminent domain remain questionable at best and inhumane at worst. Not only do these projects impact the local quality of life, it also represents a greater distrust between the people and the town as our needs are held second to the priority of transportation. The cacophony of major highways constantly undergoing construction with lack of a centralizing business or open public area doesn’t suggest interconnectivity or even resemble a community. Instead, Norwalk and the neighboring cities are often left in a confuddled state of disarray and dissolution. Our city, by design, is an in-between that you merely pass through. Thus, we stand still.

    As a kid I was often at a loss for stories about the local region. Erected at a crossroads in my town is a silhouette statue of Native Americans, a male figure pointing into the distance with a sign affixed above him, labeled “El Camino Real.” A Native woman holding a child’s hand follows closely behind him, and a wagon is beside them. This was the depth of my knowledge of the Native tribe that was here long ago, a vague outline of an idealized representation. In the fourth grade, we visited the San Juan Capistrano mission as a class and were taught about Catholicism and how it was spread by a very important Father Serra. We then were instructed to build individual church missions with miniature crosses made out of toothpicks, and write creative essays on how the Natives adapted to life on the mission. According to our teachers, the Spaniards were educating the Natives, teaching them the ways of God, and providing them with food and shelter. It even seemed like fun to live on a mission, I thought, and learning how to read. What they did not inform us about was the Shoshone tribe that was exploited for mission labor, and the depth of their loss after populations dwindled due to disease. Once living in built villages along the San Gabriel and Rio Hondo rivers, I imagine the Shoshonean soaking up their bounty of resources and living idyllically, living off of honey, berries, and the rabbits that still roam around the local Wilderness Park. Even this, I have found, is a simplistic view with the bias of history intertwined with it. It is a continual effort to uncover what has been buried, either by the purpose of erasure or under the test of time.

    Like many others within the past year, the repetition and endless slog of work and life met me every morning and tucked me in bed at night, and soon became so overwhelming that it seemed to leach into every chore, hobby, and person around me. What was once a month’s break from socializing and life responsibilities became a new reality, in which avoidance of others was now paramount to my bodily health, but destructive in every other manner. Out of desperation for connection and clarity, I did what any other writer or creative would do: I took my dog out for a walk. We opted to take to the streets when the sun is still down, traveling the perimeter of my neighborhood with a pair of airpods and a pepper spray. When we get to the top of the bridge we are both shivering and in a sweat, but eager to see the view. From here I can point out my place of work, my home, and off into the distance I can point out my junior high school. In the morning when I drive across, it is usually bustling with pedestrians on their way to school or work who must dodge the bikers that trail behind them in a similar rush. When I walk here, though, it is always quiet and we are unbothered. Part way on the bridge, there is a cemented staircase leading downward hidden in a grassy slope, at the bottom a fence blocks access to the railroad tracks. You can almost see my house from the top of the bridge here: our flood lights illuminate the dark corner, with a red exterior and succulents adorning the walkway. Looking down into the cul-de-sac, like a fishbowl, you can see the home of my older brother’s best friend, Nico, and his work truck sitting aside a collection of gleaming vintage cars. Across from him there is an older man that sits outside to enjoy the sun, at times with his infant granddaughter in tow. I don’t aim to stare, but their familiar embrace and her gleeful shrieks strike a sense of love into me that is just as forgotten as it is comforting.

    From the top of the bridge, a broken street light illuminates the black wires outlining the neighborhood, an electric trough to keep us all safe inside our neat, cookie-cutter homes. In the summer, the power always goes out when it’s the warmest time of the day. I have never seen any workers come out, but me and my little sister still cheer for them when the lights turn back on. On the block ahead of mine lives Mister Gill, the chaperone of several of my elementary school field trips. I don’t think he remembers me, so I never say hello. Just down from him is one of my childhood acquaintances and several more familiar-faced neighbors I haven’t spoken to in several years. While on our walks, my dog and I became experts at dodging obstacles, like it’s one of my video games: 1+ point for sprinkler systems, 2+ points for rogue cats, and 3+ points for people. At times they regard my dog kindly, to which I hardly ever respond. It’s safer like this, I remind myself, at least for the time being. Instead, I make friends with the enormous cactus that is just down the street from my home. I know, just by looking at it, it is the oldest of all other living things nearby. I raise my phone and snap a picture, attempting to immortalize its silhouette on my social media but the creation is far too majestic to be caught on film. Its arms are enormous and spindly, jutting into the air chaotically, but support their own weight as if by magic ropes. It tells me that we might be able to grow, against all odds, in defiance of gravity. Since we always go out in the dark, the cool air fills up the space that the summer heat revels in, but in wildfire season, smog and smoke have started to rob us of moon-lit walks and breaths of fresh air. I nearly want to apologize to the cactus for what conditions it must face, bearing the heavy burden of outliving us on this Earth.

    The house across from mine is now vacant, the family moving away to Tennessee or Arkansas or South Dakota. Service vans stopped by daily for weeks: first, there was a hearse, then a demolition team that spent hours pulverizing the wooden cabinets, drawers, and counters in their kitchen with heavy iron mallets. A tree-clearing service was next, and lastly, a trash collection bin. The following weeks were pin-droppingly silent. Their sons' loud, purple truck with painted orange flames across the doors no longer blared violently down the road, and their red-headed daughter no longer could be seen scoring soccer goals in their front yard. There are no new residents yet, and no one has come to look at the house. I kick the rocks layering the dirt around the sidewalk outside their house and recall their grandfather smiling at me, saying “every dog needs to stop at that tree.” I didn’t reply to him, but only laughed shyly at the time.

    It was not until my neighbors moved away that I would regret not speaking to them, and not offering my condolences for their loss. It dawned on me that I was ignorant of my surroundings and those existing in it, my knowledge of the Shoshone tribe turning out to be much like my ignorance of my neighbors: a distinct unawareness of their names, their desires, their roles in life, with a distant and shallow appreciation of them as people. While I had resented my hometown for the oppressive landscape built without a hint of creative expression or cultural significance, I had also built a wall between myself and the people living here with me. To advance beyond our current reality, at the bare minimum we must accept what has taken place and empower ourselves to create a new one. Instead of being a mere observer on these walks, I think next time I will try to wave at the neighbors.

C.S.

Wednesday, September 16, 2020

september 16 - what's happening

 Currently contemplating posting a short piece I wrote for my environmental class, but don't want to get struck for plagiarism since I barely submitted it today. We'll see if I can post it in a few days or so. I really want to work on the conclusion, since it trails off quickly and could discuss the historical roots more before dropping off. 

My environment and nature writing class has been going smoothly. I like what we are learning and I feel like I'm actually learning valuable information for the genre I like. It is the first time I'm writing work that is satisfying to me but also unsatisfying since I know how broad the scope of the genre is. It is so utterly vibrant and variant and my experiences are no match for that of the born adventurer or monetized explorer. 

It has been most important to me lately that the work I do is of benefit to my emotional health, being satisfying, creative, and with a learning curve. The more I study in school, the less I find valuable working in a food service job. Don't get me wrong, I am grateful for such an opportunity but fail to see how my skills are being utilized while I am being demeaned and forced to concoct 38 beverages a minute.  

I recently finished reading "The Night Circus," which was a very entertaining and satisfying read, keeping with this week's theme of satisfaction. Marco is a manipulator and Celia is an illusionist. Together they create the circus in which their challenge takes place. Every whim, every tent, every guest is placed by the couple, a call-and-response of their relationship in the physical form. I read it very quickly since it was an e-book rental, which may have stifled some of my enjoyment of the imagery and plot. Their relationship felt inevitable and I found myself rolling my eyes when it was first beginning to unfold. However, I adore that the tent is a representation of their love and it is a perfect example of how relationships can exist through objects and people. I really adored Poppet and Widget the most, especially how Bailey falls in love with Poppet unsuspectingly. I almost wish that this story was told in the horror genre, just to see how such an environment would play out. 

I've been watching a Silent Hill replay by Gab Smolders on YouTube, which I started to learn about the eerie and unsettling aspects of horror settings. The video game relies on the uncanny to portray realistic scenery as slightly off, the music adding to the tension and stress endured by the player. Although i've never played this game, I love the enemies that the main character faces and the soundtrack is creepy, too. 

This week is about putting off tasks to tomorrow, despite leaving tomorrow for fun. I have already planned a get together and a trip to my boyfriend's house, although I haven't finished my homework and spent all of Tuesday reading the night circus. I rushed to finish the article this morning, which I feel turned out good anyway, but I still have a few responses to complete which I will do at work. 

I bought a new deck of tarot cards, this time the original ryder waite deck. These are the two cards I drew for this week:

The Queen of Swords and the Page of Cups

I read this as feminine and masculine energy, one that is recognizing pain in life and the other ready for new beginnings and challenges. 

Wednesday, September 2, 2020

I bought a new internet router since the old one was giving us some issues, and already it is an enormous improvement in speed and connectivity. Now to see if it’ll kick out again and embarrass me in my time of need! 

To Write A Story

How do you begin a story? 

I’m guessing you’d have to track down a protagonist first. One that is charming and elegant, but can get their hands dirty. Maybe someone that is elusive but a driving force. Someone that everyone can empathize with. I guess one would need an idea to start with, too. 

And you can only write a protagonist if they have a proper background illuminating the details of their everyday life. What is dull to me may not be to you, and if no one ever tried then we wouldn’t go anywhere. How do you find a setting? What will a mountainous region do to your story, casting shadows upon the skiing town nestled in the sky? What if the protagonist is an orphan who is on the run from an evil money-hungry mastermind? The setting sticks to the protagonist like glue. It’s the world of your story. 

Side characters and dialogue are the parts of a story where I still feel completely unpracticed. How do you continuously write stories when your dialogue is insufferably unrealistic? I have always wondered how the popular writers got it done, Dickinson spent her entire life indoors but never once trapped her mind within. I know I should tell myself that anyone is capable of being a storyteller, the emotional truth is what will rise to the surface. 

Stories are the playground rumors and coffee break tales. They grow upon themselves, like a perfect fungus. There is no such story that can be told without beginning somewhere. Speak it out loud and actually believe it, write it down, see it unfold. 

Wednesday, August 19, 2020

Getting Ready

 I take a deep breath and prepare myself for what is to come. 

Palms firmly pressed, the door of my future opens suggesting I pass. 

The push or a pull? I wasn't sure which - 

i ran that threshold embracing a thrill 

will I fall? Will i die? 

it opens, just for me 

allowing me inside 

 

 

Letters by Jasmin Salas

Letters  Jasmin Salas I couldn’t sleep the night my mother passed away. My sisters and I laid in our shared bed, covering our entire bodies ...